I have something very personal I want to share with you.  It’s news about my next move professionally, but it’s not just another small move or change of  focus, it’s coming from a place deep within – recognizing my true desire to grow in new ways and to experience new adventures.

It’s a new world and new era of business that we are in- and I have been seeking that renewal … and rejuvenation that would align me with this new paradigm of living, working and playing.  SO, after 7 years in the one ‘job’ and 18 months ‘soul-searching’ for my higher purpose, the time has arrived … exciting times of change and new opportunity!

I feel a great weight off my shoulders – accepting a new era of opportunity.

It’s not easy to admit that changes need to be made and letting go makes way for new and exciting frontiers and experiences.  I had an experience recently that highlighted just how precious (and short) life is … and that we really need to cherish and embrace the beauty and gift of this one go at life – and surround ourselves with people who uplift, support and embrace the same values too. 

You may wonder why this is such a big deal for me … well, I have made a very deep and complete emotional investment in what I do professionally – so for me, it IS very personal.  Every piece of news, views, feedback received from my clients over the years have deeply affected me – the good, the bad and the ugly.  I love the beautiful friendships that have come out of doing business that way, especially those I know will be life-long friends.  So making changes in how I serve, who I serve and why I serve is not a decision from the head, it’s a realization from the heart.

Moving forward and letting go of what was not joyful or fulfilling anymore yet loving the people I connect with so much, has taken me alot of courage and in finding that, I have also had the opportunity to feel inner healing too.  It’s a new era for me – and a brand new paradigm of opportunity and breakthroughs for you.

The next chapter for you and me … moving in to joy in new and exciting times … and opportunities.  Here’s a message I made a few days ago that I’d also like to share with you:

 “It takes great courage to act rather than complain, blame and hold back.”

In the video above, I mentioned an upcoming Mastermind, in Melbourne February 2012.  Here is another video that I filmed after a very deep meditation where I got the distinction and realization that Masterminds and Collaboration is something I love to do and do really well – so can make significant difference to the people I work with through them.  Anyway, I was in a rather ‘deep’ mood at the time, hope you enjoy this too:

 Many of us have experienced, or will experience, a watershed time in our lives – a time when we have “gotten it,” when an answer to a lingering, and sometimes painful question begins to reveal itself and we start the process of changing, growing and healing.  Bon Jovi’s It’s My Life, reminds me I do indeed own my life. There is still plenty of time and there is still plenty of hope to create the experiences and new rewards that I want to receive, give and share.  SO, thought I’d end this message with this great song.

 Thank you for sharing my very personal journey of evolution with you.  I never realized that working as a Coach and Mentor for others could impact my personal life so profoundly too – my heart is open and I thank you for opening your heart to me too.

Jen xo 

Is Your Business Aligned to Shine Online?

Please Accept This Gift For Your Online Marketing Success

I want to share some ‘pearls’ with you, as a gift and introduction to my brand new Web Success Course “120 Days to $120K“ that will be released July 2011.   (Gifts below my course outline.) Just quickly, here is an outline of what is included in my new course.

In this break-through, self-paced learning course you will discover:

• how to identify your market opportunities
• how to identify your core product offer
• how to create an online income plan
• how to design an effective and efficient online marketing/sales plan that supports you achieving your income plan
• the key essential ingredients for a website that will support your sustainable success
• a breakthrough online sale system
• a proprietary FE/BE selling structure (with a revolutionary EE/NE addition)
• the critical accounts you need online to maximum your marketing efforts with minimal effort
• the most remarkable web business management tools available on the planet
• the must-have wordpress plugins you will want to add to your blog
• sensible, strategic use of social engines without trading your life and time online.

AND HEAPS MORE INCLUDING NEVER BEFORE ‘SECRETS’ THAT HAVE KEPT ME IN THE WEB GAME SINCE 1996.

GIFTS OF EDUCATION AND EMPOWERMENT:  In preparation for that release, this one hour teleseminar (that I added visuals to for you) acts an excellent foundation to successfu online marketing.  On this call, I define how to get appropriate ‘channel coverage’ using my proprietary online marketing blueprint that distinguishes 3 sub-channels “Search Engines”, “Social Engines” and “Spender Engines”. 

This presentation is a stand-alone education to help you gain a powerful perspective to ‘crack the code’ for successful and sustainable online marketing.

If this video does not appear, you can watch it at http://www.viddler.com/explore/WBA/videos/71/

Hope you enjoy the presentation.  I have listed a couple of key accounts you want to consider opening up and activate to work for you.

1)  SEARCH ENGINES – Set Up a Profile and more on a Google Account - https://www.google.com/accounts/

(Google do far more for business owners than just add your website pages to their search results) including:

• A Personal/Professional Profile
• Feedburner to maximize and evolve your RSS Feed (with easy subscription)
• Gmail (great to use on social engine sites, to manage communications separately)
• Analytics (add to your website – webmaster required)
• Webmaster Tools (add to your website – webmaster required)
• Merchant Center
• Checkout
• Book Partner Program
• Google Knol
• Alerts
• YouTube (create a channel)

2)  SOCIAL ENGINES – Set Up a Profile and more on a Flickr Account – http://www.flickr.com

• Professional Profile (add your photo and basic professional bio)
• Library (upload pictures and tag them with your primary keywords and hyperlinks.  You can also upload videos up to 90 seconds long)

3)  SPENDER ENGINES – Set Up a Profile and more on an Ebay Account – http://www.ebay.com

• Profile
• Store

There so much more available to you across all three sub-channels of search, social and spender engines.  I look forward to sharing more with you soon. 

If you have found this information helpful, please share it with your friends and also leave me a message/comment below, I would love to connect with you.

Jen xo

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… To Increase Your Income

ENTREPRENEUR EMPOWERMENT GIFT

“The Power of Facebook and E-commerce (PayPal) Unite”

Read the rest of this entry »

Want more traffic from Facebook to your other web sites, profiles and accounts?   Plus do you want another link to your own website blog?

A great way to connect up all your Social and Search Engine online accounts, viewing and sharing with your Facebook friends, is a tool called “Web Profile” that you add to your Wall by following these steps:

    1) In your search bar up to, type in web profiles – it will display “Web Profiles – Application” which is the fan page for Web Profiles – click on it.

    2) When you’re on the fan page click on the button under their logo which says ‘go to application’.

    3) Then give facebook permission to allow access to this application

    4) Follow prompts, add your links and publish it to your Facebook Profile Page.

To see an example of my Web Profile on my Facebook Wall (scroll down below “Friends” in left hand menu), go to:

http://www.facebook.com/godmother

Here’s a screen shot of it – left hand menu, if you cannot view my Facebook page, this is what the tool looks like when it is installed and you have linked your other Social Engines sites (including your Blog). 

My web profiles include other pages for Jennie Armato on Facebook:

My New Economy Entrepreneur Group, Jennie Armato Fan Club and Jennie Armato – The Entrepreneur . 

Other sites included in my Web Profiles on my Facebook Profile Page include: 

• Jennie Armato on Twitter
• Jennie Armato’s Google Profile
• Jennie Armato on Digg
• Jennie Armato on Delicious
• Jennie Armato’s You Tube Channel
• my Own Blog
• Jennie Armato Donates to Kiva
• LinkedIn and more.

As you can see, there’s some pretty important links to sites and pages that promote me and my business brand.  With “Web Profiles” they are all contained in one place, on my Facebook Profile Page, so friends and visitors can click and visit any and all of them – at any time.  Remember, true leverage of the power of the internet and social media is about what you allow people to do ‘in your absence’ – these are a ‘set and forget’ addition – I set them up once, I leverage all the clicks and business from them … for life!

Using Social Engines such as Facebook to generate traffic from that site to your other social sites, is an essential strategy for business owners to maximum Social Engine results for minimum input.

THE SECRET TO SOCIAL ENGINE SUCCESS? 

LET PEOPLE BE YOUR SOCIAL (WEBSITE) BUTTERFLY!

Give them YOUR Important Information – ready to click.

Enjoy, Jen

PS: Special thanks to Nathan Hulls, my trusted Facebook friend for helping me put these instructions together.

“Be nice to nerds. Chances are you’ll end up working for one.” Bill Gates

The SINGLE MOST IMPORTANT SKILL an Entrepreneur in the New Economy must possess is ADAPTABILITY. Remember that saying, “dont forget the people you pass on the way up … because you’ll see them again on the way down” … well in the New Economy, Bill Gates got it right when he said “Be nice to Dorks (Geeks)…” … ENTER THE NEW [ECONOMY] DORK … love this, the song, the concept, all of it. Have you seen it yet?  Thanks to Grasshopper.com, You gotta see it …

I’ve put the lyrics here for you too, so you can sing along the 2nd time you play it (I’ve played it a few times already today)

The New Dork

Now Im in the blogosphere, Now I’m in the twitterverse
Fans get so immersed, But I’m a nerd forever
I’m the new Zuckerberg, And since my website
I been cookin dough like a chef servin killa-bytes
Used to be the basement, Back at my mom’s place
Buildin web traffic so that we could sell an ad space
Make way for the, One man businesses
Bail outs finished with, White collar criminals
New sega genesis, Entrepreneur time
Makin big plans, To dominate the online
Yeah, I’m on YouTube, this is one man
Sharin’ google revenue, With songs on my webcam
Science is the new art, Databases day to day
Geeks spreadin’ sheet smarts, Hustle, make the data pay
I could be in Valleywag plus Geekologie
Tell from my avatar, That I’m most definitely

The New Dork,
Social networks, what dreams are made of, There’s nothing you cant do
Now you’re the New Dork
This VC money is brand new, The geek is now damn cool
Let’s hear it for new dorks, new dorks, new dorks

Catch me up in Techcrunch, Right on the homepage
Hell, I’m on Gizmodo, In a photo bout a phone craze
And Im up in Mashable, weekend trip to New York
Bar pitty, 1oak, parties full of New Dorks
Now I’m pitchin business plans, From the backs of napkins
Micro-lend to Africans, Monetize Kazakastan
Catch me up on linked-in, Dog, C.E.O.
You can see where I be, With the I.P.O.
Now I’m up in skinny jeans, Now a hipster’s lurkin’
Used to be a reject, But now I’m steady jerkin’
Now my glasses mainstream, Now the girlies eyein me
Popular kids copy me, The new swag is irony
Comin’ from the small time, Girls couldn’t find me
Now I scale models, Like I climb on top of Heidi
Start of big trends, with tweets that I pass on
You should follow me, cuz I’m friends with Ashton

The New Dork,
Social networks – what dreams are made of, There’s nothing you can’t do
Now you’re the New Dork
This V.C. money is brand new, The geek is now damn cool
Let’s hear it for new dorks, new dorks, new dorks

I’m going to let Bill Gates have the final word here … I found this list of things kids will not learn at school, that Bill Gates delivered in an address to an auditorium of school kids.  I found it insightful, hope you do too:

11 things kids will not learn in school by Bill Gates

Rule 1: Life is not fair – get used to it!

Rule 2 : The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.

Rule 3 : You will NOT make $60,000 a year right out of high school. You won’t be a vice-president with a car phone until you earn both.

Rule 4 : If you think your teacher is tough, wait till you get a boss.

Rule 5 : Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.

Rule 6 : If you mess up, it’s not your parents’ fault; so don’t whine about your mistakes, learn from them.

Rule 7 : Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.

Rule 8 : Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they’ll give you as MANY TIMES as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life.

Rule 9 : Life is not divided into semesters. You don’t get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time..

Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.

Rule 11: Be nice to nerds. Chances are you’ll end up working for one.

I love Rule 11 – and so finally …

The geek is now damn cool  … Let’s hear it for new dorks, new dorks, new dorks

Please Leave Your Comments Below, I would love to say “hello”.  You are also welcome to share this blog post on any social media outlet or via email by using the “Share This” link below.   Cheers

Want your content to “Go More Viral” on Facebook?

What’s the REAL SECRET POWER OF FACEBOOK?  Well you would be right if you said 1) the number of people that go there, 2) the number of connections you can make 3) the networking you can do or 4) the entertainment apps.  Each one of these has something I call ‘gravitational pull’ – like gravity, they pull you towards them and make you want to stay, but they are not the Secret to viral marketing on Facebook. 

Recently Nielsen Co released research showing that the ‘average’ Facebook member spends approx 7 hours and 20 minutes per month on the site.  I know alot of “New Economy Entrepreneurs” spending even more time than this on Facebook..  What are they doing on there?  Well probably one of the four activities I mentioned above – infact I will go so far as to say they ARE doing at least one of those activities. 

All the while though, the ‘glue’ of this gravitational pull that Facebook has is the content or information that is circulated on  site pages - posted on Walls, Pages and Groups, Notes, ect.  Every Post made on one of these pages is fed to all your Facebook ‘friends’, so anything you do in terms of posting on Facebook is ‘reported’ to your ‘friends’ – this is known as ‘your content is fed through their (and your) News or Live Feed’.

So what is the Secret Power of Facebook for Viral Marketing - “The Game Behind the Game”?  It’s simple, yet seems difficult for many people to do and will affect the results they get or not get with their content being circulated.  Here’s the guideline … IF you love a ‘friend’s’ content, video, photo, note, blog, link etc. – whether it’s their original work or not ….  SHARE IT WITH YOUR FRIENDS … BUT acknowledge the other person in your initial post.  (Instructions below.) 

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Viral Marketing on Social Media is one of the most effective forms of ‘soft’ marketing you can find in business, a third party endorsement is the most valuable marketing you ‘cannot buy’.  Your ‘friends’ will reciprocate and circulate your work when you circulate THEIR content.  Support them by circulating their content – it’s how to make ‘friends’ work for you and vice versa … Viral Marketing is the Social Media  WIN – WIN for you and your friends.

IF you have a problem acknowledging others, it’s time for you to realize you will not ‘make it’ in this new economy.  You really want to look yourself in the mirror and ask yourself   “Am I the kind of friend I want to have?”

SHARE IT, EMBRACE IT, ENJOY IT – LET THE POWER OF VIRAL SOCIAL MARKETING TAKE HOLD OF YOU TOO! … CHEERS! 

Follow these simple instructions for sharing on Facebook,  based on Law of Reciprocity- thanks Napoleon Hill. 

To acknowledge a friend/s in a Post you are originating:

1) type the at symbol (shift 2 on your keyboard)

2) start typing your friend’s first then last name. A menu of names will load in a popup type box

3) click on the friend’s name you want to acknowledge – your friend’s name should now be hyperlink blue in your Post

4) Publish.  

Your post will then go on your Wall AND your friend’s Wall (so they see you acknowledged them – they now feel more compelled to validate and circulate your work too).

PLUS Your Posts will go through your ‘friend’s feed’ – so if you did not acknowledge them, your friend will see this.  AND dont delete an acknowledgement Post on your Wall after you have ‘rewarded’ a friend, that’s really tacky and shows even greater depths of lack in you!

Think about Your Behavior – and as Gandhi said it so well “Be the Change You Want to See in the World”.

Please Leave Your Comments Below, I would love to say “hello”.  You are also welcome to share this blog post on any social media outlet or via email by using the “Share This” link below.   Cheers

BLOG COMMENTING WITH PERSONAL CONNECTION

Great Blog Commenting Tip from Jen:

Want to Improve the Power of Your Blog Comments on other people’s posts PLUS increase reader ‘connectivity’ on your own blog replies?

Hop over to http://www.gravatar.com/

1) create an account

2) nominate (use) an email address you will use when you leave your blog comments

3) Add your pic. Everytime you post a comment or reply on someone else’s blog post, use the nominated email address and your pic will appear with your words- POWER-FUL!

Share this tip with your friends. Cheers and I look forward to ‘seeing you’ when you comment on this blog post … soon!

PLEASE LEAVE A COMMENT BELOW IF THIS HELPED YOU AND YOUR BUSINESS ‘GROW’.  OF COURSE BE SURE TO INCLUDE YOUR WEBSITE SO YOU GET A LINK BACK FROM ME TO YOU. xo

THE NEW ECONOMY ENTREPRENEUR

TV Style Education Program for Your Business and You! 

 Join Jen for the LIVE Recording of th VERY FIRST Show

The New Economy Entrepreneur – “Social Media Success Blueprint for Leaders, Achievers and Believers”

… starring every-day entrepreneurs who are doing great things in their business, with their customers and for their market … using Social Media sites like Facebook, Twitter, You Tube, Linked In and Digg.

PLUS BONUS PRESENTATION: “The Future of Web Success – How to Make Sure You Remain a Leader but do it with Leverage”

TO GET YOUR TICKET TO BE IN THE AUDIENCE ON THE DAY, LET JEN KNOW YOU WANT TO GO!

Australia’s VERY FIRST Social Media Leaders Celebration Makes History

16 December, 2009 – Melbourne, Australia

Flash Mobs For Business – Australia’s very first Compilation Mass Viral Video Information Product was made in Melbourne tonight!

Hosted by Kylie Bartlett, Creator, Producer and Host of WebCelebTV, a compilation of Australia’s leading Social Media Business Entrepreneurs joined together to create an Australian and possibly a world-first video information product.  Every attendee on the night ’walked the red carpet’ of Social Media Leaders and was interviewed byKylie, the visionary who conceptualize the idea.

“This is the true power of social media in motion - massive value from collaboration and collective circulation.  The video is a game-changer for entrepreneurs who are ready to embrace the power of leverage that only the web can provide – and all for free” said Kylie.

Each attendee provided answers to the following questions:

• What is Your Business About and What is your website URL? (printed on screen while following questions answered)
• How do you help people?
• What is one great business tip you could share to inform and inspire other online entrepreneurs?
• What is a prediction you have, looking forward to business online in 2010 and beyond?

The answers to these questions are what makes this video compilation so compelling.  The single biggest challenge an online entrepreneur experiences is the isolation of working from home, on their own – often limited with insights and thought provoking ideas that can help cause a break-through in your business.  Social Media sites such as Facebook, Twitter and YouTube bring you closer together and better connected on a regular basis, but still to get people to ‘spill strategies’ like they did at the Social Media Leaders Celebration is taking social networking to a whole new level.  There’s been nothing like it before but now it’s here, people WILL want it again and again.

The single biggest disappointment on the night were all those leaders around Australia who were invited but did not commit to it – they have missed out on the massive distribution of this compilation not only through the Social Media outlets online but also through Jennie Armato’s contacts and promoters, who she works with around the world.  She is both very proud of the product created and also of the power of the lesson she will be teaching others, and using this footage as a reference point for the entire time she travels in 2010.  “Just that leverage alone will get these people exposure beyond their wildest imagination” says Jennie.

Each attendee is provided with a copy of the compilation video for them to use in their own social media marketing and promotions too.  The compilation will also be made available on YouTube, Viddler and other leading online video distribution outlets – providing extraordinary extra circulation, coverage and celebrity.

“The viral nature of social media will ensure that this compilation video is circulated and viewed by hundreds of thousands and maybe even millions of business people around the world“ say Jennie Armato, Head of Web Business Academy – Major Sponsor of the Business ‘Flash Mob’ video.

Jennie went on to say “When you consider that every attendee at this event will want to promote the video, they will not only be supporting and boosting their own business but these unique and powerful Australian entrepreneurs will show the rest of the world the TRUE POWER of collaboration and celebrity that is available (and in fact necessary, for every business owner today).”

 ALL OF THIS POWER AND PULL for a mere $110 attendance fee (that also include canapes and drinks).  Think about the TRUE VALUE of all of this, plus the ability to make personal connections and build trust for future relationships go forward into the 2nd decade of this Century.

IT’S YOUR TIME ENTREPRENEURS OF AUSTRALIA … MAKE IT COUNT!

These Australian Social Media Leaders contributed to the video products on the night and will enjoy the benefits of the global marketing push and viral marketing effect over the coming 12 months.

These web celebrities include:

 ATTENDEE NAMES, THEIR WEBSITE AND 140 CHARACTERS ABOUT THEIR BUSINESS WILL BE ADDED HERE AFTER THE EVENT.

 Where Else Can You Get Access To Australia’s Networking Elite, Their Top Business Tips And Their Predictions For Business Success In 2010…All Caught On Video From The Red Carpet – Oscars Style?

- Well, you missed out on that opportunity live, but you will be able to learn from each of them on the video when it’s released early 2010 – stay tuned, you WILL want to know what they say – insights, indeas, information and inspiration that you can implement today!