Oprah Winfrey Claims THIS Is the Coolest Thing EVERRRR! Black Eyed Peas and Flash Mob in Chicago
Viral Marketing, Social Media Causes Flash Mob in Chicago … Oprah Winfrey screams “THAT IS SO COOL, THAT IS SO COOL, THAT IS THE COOLEST THING EVER!”
You’ve probably seen the clip of Black Eyed Peas serenading the 24th Anniversary of the Oprah Winfrey Show with a customized version of their hit song “Tonight’s Gonna Be a Good Night” performed in the streets of Chicago.
BUT … DO YOU KNOW THE STORY BEHIND THE STORY?
Watch this footage to see the celebration of their tribute song and how 22,000 people cooperated in a Flash Mob dance to their tune … then watch on for the story behind the story in the 2nd half of this video. (Oh, note the clever ‘product placement’ in Oprah’s hand – this Flash Mob celebration was sponsored by the phone manufacturer).
The Story Behind Putting the Celebration together – Social Media …
Viral Marketing via Facebook and Twitter bought this group of people together. Unusual stunts are a great way to raise awareness of your brand and product. Although you and I, at home or hotels in our bathrobe might not be able to pull off something of the same magnitude as Harpo Productions, you CAN use the power of Facebook and Twitter to connect with people and have them spread the word for you.
Flash Mob organizers and participants sometimes use Twitter to spread the word about flash mobs being planned. The group Flash Mob America used Twitter to promote their Janet Jackson Flash Mob in November 2009. http://twitter.com/flashmobamerica. Facebook is often used to promote local flash mob events. Organizers use this social networking site’s “Event” feature to spread the word of upcoming flash mobs and post updates and details for participants
Here are some insights on the power of Facebook, for you and your business. It has received some rave reviews and I hope it will do the same for you.
Jennie Armato Reveals Secrets to Facebook Success
Also, here’s a cover story I recently wrote for Australian Business Solutions magazine on “The Truth About Social Media – Is it a Revolution or a Fad?” …
Enjoy
