Do Business In Your Bathrobe – At Home and in Hotels Around the World!

Viral Marketing, Social Media Causes Flash Mob in Chicago … Oprah Winfrey screams “THAT IS SO COOL, THAT IS SO COOL, THAT IS THE COOLEST THING EVER!”

You’ve probably seen the clip of Black Eyed Peas serenading the 24th Anniversary of the Oprah Winfrey Show with a customized version of their hit song “Tonight’s Gonna Be a Good Night” performed in the streets of Chicago. 

BUT … DO YOU KNOW THE STORY BEHIND THE STORY?

Watch this footage to see the celebration of their tribute song and how 22,000 people cooperated in a Flash Mob dance to their tune … then watch on for the story behind the story in the 2nd half of this video. (Oh, note the clever ‘product placement’ in Oprah’s hand – this Flash Mob celebration was sponsored by the phone manufacturer).

The Story Behind Putting the Celebration together – Social Media …

Viral Marketing via Facebook and Twitter bought this group of people together.  Unusual stunts are a great way to raise awareness of your brand and product.  Although you and I, at home or hotels in our bathrobe might not be able to pull off something of the same magnitude as Harpo Productions, you CAN use the power of Facebook and Twitter to connect with people and have them spread the word for you.

Flash Mob organizers and participants sometimes use Twitter to spread the word about flash mobs being planned. The group Flash Mob America used Twitter to promote their Janet Jackson Flash Mob in November 2009.  http://twitter.com/flashmobamerica.  Facebook is often used to promote local flash mob events. Organizers use this social networking site’s “Event” feature to spread the word of upcoming flash mobs and post updates and details for participants

Here are some insights on the power of Facebook, for you and your business.  It has received some rave reviews and I hope it will do the same for you.

Jennie Armato Reveals Secrets to Facebook Success

Also, here’s a cover story I recently wrote for Australian Business Solutions magazine on “The Truth About Social Media – Is it a Revolution or a Fad?” …

Enjoy

“It’s Important to Have Childhood Dreams, Even the Ones You Dont Achieve Bring Value and Success”

I’m reading a great little book this morning – an inspiring ’story’ and life lesson called “The Last Lecture” by Randy Pausch. I recommend you grab a copy (thanks Rae for this gift)

In the book, amongst a whole lot of funny stories and lessons for life, Randy says “It’s important to have SPECIFIC dreams”.

This story and his lessons are so valuable to recalibrate your thinking and move yourself forward to freedom that I dug up this video of the “Last Lecture” summary Randy did on Oprah Winfrey before he died to share with you. If I could pass the book via the computer I’d do that for you too, it’s SO good.

PLEASE take 10 minutes and watch the video, it will transform your day and maybe even your life!

You can see Randy’s full lecture at http://www.youtube.com/watch?v=ji5_MqicxSo

One of the book chapters “Getting to Zero G” talks about Randy’s childhood dream of becoming an astronaut but because he wore glasses, NASA would not accept him.  But when he really broke it down, it’s wasn’t being an Astronaut that mattered most, it was the experience of floating in zero gravity. 

He discovered that NASA ran a program where students could experience zero gravity in a special flight plane and so Randy set about making it happen, only to discover more technicalities preventing him from experiencing the zero gravity flight.

He found a way around those obstacles too by giving NASA something they wanted, that they would find valuable — so in turn he could get what he wanted from them – the experience of a Zero Gravity flight.

Randy’s insight and lesson from this story in his book:  “Have something to bring to the table, because that will make you more welcome.”

This is an excellent point and important consideration for anyone wanting to create a successful business using successful alliances.  Think about the Law of Reciprocity – what would the other party find valuable enough to receive from you in exchange for the valuable ‘thing’ they can give to you?

“The Last Lecture” by Randy Pausch is a short, easy read full of life transformational lessons, written through the eyes of a boy trapped inside a dying man’s body who more than anything, wants to leave a legacy for his family.

Isn’t that what we all want to do – live a legacy and leave one?

I wish I would have met this man, to thank him – I feel through his book, I really already know him and he’s certainly impacted my life.  Please do yourself a favor and grab a copy of the book.  I’m sure it’s on Amazon.

Have a lovely day and … tell someone how much you really DO love them, it’ll make Your Day and theirs too!

Enjoy … and please remember, HAVE FUN!!  Love You, Jen xo

I WISH GREATNESS IN YOUR LIFE – YOU ARE PURE AND POSITIVE ENERGY – KEEP YOURSELF IN THAT FLOW.

Please leave your thoughts, comments and feedback below.

I want to know you were here and if this helped you grow.

With love, Jen xo

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