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DISCOVER HOW TO SAVE MORE MONEY TODAY … GIVING GOOGLE EXACTLY WHAT THEY WANT  - IT’S DEAD EASY WHEN YOU KNOW HOW!

What I’m about to tell you can literally transform your business bottom line instantly, by knowing and applying these quick and simple yet extremely effective and efficient tips and tricks with Google.

So, sit up straight, get complete focus and read on …

In my last blog post, I gave you a 20 minutes audio recording about the concept and principles of using Pay Per Click Advertising, particularly Google Adwords.  Have you listened to it yet?  If not, scroll down and download itto your computer or ipod and review it right now.

Once you have the general introduction to The Quality Score on Google Adwords, you’re ready for these money-saving insights.

Google Adwords pay per click charges are based on Google’s ranking/opinion of the effectiveness of your adverts.  Google use a system they call  the ‘Quality Score’ to assess and evaluate your advertising and from that, they set the prices you will pay.

The ‘Quality Score’ has 4 key elements to it.  Each one has a value and a grade and you are either Rewarded or Punished in the hip pocket according to their evaluation of how effective you are at applying ‘best practice’ to each element in your advertising campaigns.  

The four elements again are:

• keyword relevancy
• advert relevancy 
• landing page/your web page relevancy
• click through rate of your advert (your CTR % of clicks to impressions)

If you have not already done so, activate your ‘Quality Score’ in your Google Account right now so you can see how you’re currently ‘fairing’ with your keyword best practice.  Here’s how:

1.  Log in to your adwords account and then 2. Click in to one of your campaigns then click in to one of your adgroups and then select the keywords tab.  Just above your list of keywords there’s a column labelled ‘customizable column’.  From the drop-down menu, select “View Quality Score”.

Immediately you will see your Quality Score and Minimum Bid appear next to each of your keywords.  This will help you realise your current status and monitor your Quality Score from this moment onwards.    

Let’s now examine the keyword relevancy element of the ‘Quality Score’ in a little more detail and then I want you to plan to take appropriate action to correct your current advertising ASAP.

Keyword Relevancy 

Keyword Relevancy makes up one of the four elements of the Quality Score.  Your keywords and how they relate to the other 3 elements are given a ranking of one of the following – GREAT, OK or POOR.

It’s pretty obvious what you want to have right – of course you want ALL your keywords to be ranked GREAT!  But what does it take to turn your POOR or OK keyword in to a GREAT keyword?

GREAT KEYWORDS:  This means your keyword is very relevant to the other elements of the Quality Score.  A ranking of GREAT suggests you’ve got a perfect match and Google reward you for it!

Let’s break that down even more:  A GREAT KEYWORD is assessed as such by Google because it’s a perfect match to what searchers are actually typing in and it’s relevant to the advert.  And because your keyword matches your marketplace and your advert, you’ll probably also be getting good click through rates  and then finally, the page you’re sending people to is also relevant to that same keyword. 

The results of a Perfect Match!  … Your minimum cost-per-click (CPC) bid for this keyword may be low, as low as 5 cents even.   Google are suggesting that this keyword is very relevant and effective for your ad campaign – therefore you are Rewarded by them with a keyword Quality Score of GREAT!

 If you currently have POOR or OK ranked keywords, you got some work to do because you’re costing yourself $$$$  … read that again …. YOU’RE COSTING YOURSELF $$$.

Make a commitment and a plan to do some work on your Google Adwords keywords with consideration for the 4 key elements within the next 48 hours.  If you are not able to adjust or tweak your landing/web page yourself, give your webmaster a call right now and alert them to the fact that you will have a small but urgent job for them to do in the next 48-72 hours and you need them to squeeze you in.  And then, just do it – please do not ignore these insights as you are hurting your business and your future by not prioritizing your opportunity to make an immediate difference to your profit bottom line and business success!

AND now something for you when your keywords ARE ranked as GREAT.

I know what you’re thinking, I WANT MORE!!  I understand where you’re coming from.  Here’s a few tips from my program “The Google Glow” that you can try to lower your costs on a Great Keyword even more.

You can take a GREAT keyword and optimize it even more! 

Firstly create an even more targeted ad text that includes that keyword in the default headline and any other lines of your ad - this could and should improve your CTR as it’s more relevant to your audience.  Then secondly by improving or streamlining your landing page content to also be in congruency and harmony with that keyword.  This could/should improve the ’stickability’ of your web site. 

Improving and refining these elements even more is Optimizing Your Adwords for Maximum Effect.

The blessing of Search Engine Marketing using Google Pay Per Click is that, although it may still be expensive, we are able to continuously improve our adverts for better results and with the Quality Score formula you may even reduce your costs for the same or better results as you get better at how you do it. 

Dont delay, saving money on Adwords can start for you today!!

Stay tuned for more info about my upcoming live events on  Search Engine Marketing Magic and “The Google Glow” ebook due for release August 2007.

Best wishes for your business success!

Jen

 Jennie Armato hosts a number of Web Business Success teleseminars and live events.  She is also an invited speaker at major international internet marketing events and has presented all around the world including USA, UK, Australia, New Zealand and Fiji.  Jen generously shares her insights, ideas and instructions on how you can create a better lifestyle by operating your own global business, in your bathrobe.  If you love the idea of business owner happiness, you’ll love learning more about doing Business in Your Bathrobe … with Jen!

Find out more at www.JennieArmato.com